15 Nov 2021

The service triangle is used to market the service to the consumers. It has great importance and its components are essential to the success of any business. The components of service triangle are internal marketing, external marketing and the interactive marketing; the entities of the service triangle are supportive management, system and the competent employees. Internal M...

15 Nov 2021

Critical thinking is the essential feature in sales as we must understand the key difference between “selling things to” people and getting them buy from us. The salespeople who understand the requirements of the client have the competitive edge in the market. To achieve success in sales the salesperson has to utilize all the faculties of the brain. The people expert in the particular fi...

15 Nov 2021

Smarketing is the process of integrating sales and marketing in a business, to achieve growth and become a leading business group the sales and marketing have to be integrated properly. Sales and marketing both should have the same goal. Smarketing brings marketing qualified leads and sales qualified leads. To achieve smarketing “ Speak the same language” –the sales teams and marketin...

15 Nov 2021

In any business, sales is the department that directly generates revenue. This was precisely the focus of the program ‘Mastering the Art of Selling’, we at Ecube Training and consulting recently conducted for the front office sales persons of esteemed Jewellery stores associated with a prestigious trade body that has more than 600 members. One of the aspects we discussed, which was in...

15 Nov 2021

Social selling emerged before few years and turned out into massive success in marketing and sales process. Social selling is the concept of promoting our products directly through social media. The shoppers engage with content, images and videos for generating real time shopping experience for the customers. Getting traffic from the social media is a great way of increasing website traf...

15 Nov 2021

The difference between ordinary and extra ordinary is sometimes just about striving to do little more. This was exactly the focus for the Customer Service Program conducted for one for our most reputed clients ESAG. The Easa Saleh Al Gurg Group (ESAG), founded in 1960, by H.E. Easa Saleh Al Gurg, KCVO, CBE, is a multidivisional conglomerate with 23 companies. This program had a heterogen...

15 Nov 2021

While Customer Satisfaction is the goal, organizations surely don’t want to stop at that. Customer Delight is what business houses are now striving for. Today, it’s about creating value for our customers. And this was precisely the objective for the “Customer Service Excellence” program we conducted for the staff of SP Jain School of Global Management. S P Jain is an Australian business ...

15 Nov 2021

Approaches for Effective Customer Care Customer Care is of the utmost importance when you are running a business of any kind. How well you treat your customers will ensure repetitive business. When you get positive feedback, then you automatically get word-on-mouth publicity, which is not only free, but more effective than any marketing gimmick you may try. So, how can you achieve ...