15 Nov 2021


In any business, sales is the department that directly generates revenue. This was precisely the focus of the program ‘Mastering the Art of Selling’, we at Ecube Training and consulting recently conducted for the front office sales persons of esteemed Jewellery stores associated with a prestigious trade body that has more than 600 members.

One of the aspects we discussed, which was indeed thought provoking, was the attitude with which we handle objections. Objection which is often considered as negative or time consuming, in reality is one of the biggest tools to comprehend the thought process of the customer. Raising objections is every customer’s moral obligation. When the customer finally makes that purchase after raising a few objections, it reassurances that it indeed a good buy and not an impulsive decision. Hence every customer should be given the time to eradicate all doubts. The last thing we want is, for a customer to come back asking for a refund or an exchange. Eventually a happy customer will spread the word to 10 other people. The participants were able to strongly relate to this learning and completely enjoyed the program.

Established in United Arab Emirates, Ecube has been successfully delivering leadership, management and softs skills training programs to corporate. Its training titles include situational leadership, time management, stress management, customer service and sales training across the Gulf including Qatar, Oman, Saudi Arabia, Bahrain and Kuwait. Every training session is preceded by a training needs analysis and is followed by measurement of training results

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