15 Nov 2021

The service triangle is used to market the service to the consumers. It has great importance and its components are essential to the success of any business. The components of service triangle are internal marketing, external marketing and the interactive marketing; the entities of the service triangle are supportive management, system and the competent employees. Internal M...

15 Nov 2021

Smarketing is the process of integrating sales and marketing in a business, to achieve growth and become a leading business group the sales and marketing have to be integrated properly. Sales and marketing both should have the same goal. Smarketing brings marketing qualified leads and sales qualified leads. To achieve smarketing “ Speak the same language” –the sales teams and marketin...

15 Nov 2021

Social selling emerged before few years and turned out into massive success in marketing and sales process. Social selling is the concept of promoting our products directly through social media. The shoppers engage with content, images and videos for generating real time shopping experience for the customers. Getting traffic from the social media is a great way of increasing website traf...