15 Nov 2021


Smarketing is the process of integrating sales and marketing in a business, to achieve growth and become a leading business group the sales and marketing have to be integrated properly. Sales and marketing both should have the same goal. Smarketing brings marketing qualified leads and sales qualified leads.

To achieve smarketing “ Speak the same language” –the sales teams and marketing team are with divergent thoughts, the smarketing will be achieved only if the sales and marketing team speak the same language i.e., communicate with the same perspective, goal and plan of action.

Set up closed-loop reporting – connecting sales reports to marketing reports, if the closed loop reporting achieved both teams is able to know from where the best deals and worst leads come and concentrate on lead revenues, the closed loop reporting minimizes the risk of focusing on the wrong target, reduces the time and increase the sales cycle.

Implementing  Service Level Agreement – The sales team and marketing team agrees to put an equal effort in the process, i.e., marketing team commits to generate certain quality of leads and sales team agrees to perform adequate attempts to connect with leads.

Maintain open communication – to achieve smarketing both teams should organize frequent meetings, build relationships, work together, provide feedbacks often and agree to the logical points.

Rely on data – if smarketing is achieved both teams can rely on data to overcome the lack of accurate data and also can measure and manage the successful business.

Established in the United Arab Emirates, E-cube has been successfully delivering leadership, management and soft skills training programs to corporate. It’s training titles include situational leadership, time management, stress management, customer service and sales training across the Gulf including Qatar, Oman, Saudi Arabia, Bahrain and Kuwait. Every training session is preceded by a training needs analysis and is followed by measurement of training results.

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