07 Nov 2021


While Customer Satisfaction is the goal, organizations surely don’t want to stop at that. Customer Delight is what business houses are now striving for. Today, it’s about creating value for our customers. And this was precisely the objective for the “Customer Service Excellence” program we conducted for the staff of SP Jain School of Global Management. S P Jain is an Australian business school with campuses in Sydney, Singapore and Dubai. SP Jain School of Global Management has been rated by #5 in Asia by Forbes for Best International Business Schools 2013. It also featured in Top 100 for world’s best Global MBA Programs 2011 and 2012 by Financial Times.

Customer Delight is not just about understanding what the customer wants but also accomplishing success by getting to the root of his need and gauging why he actually wants that product or service. One of the highlights of the program was that it channelized avenues to help the participants think of different ways to create an AHA moment for their customers. By the end of the program the participants were oozing with concepts and ideas on how to create immense value for their customers – both internal and external.

For us at Ecube, gives immense satisfaction knowing that we have added value to our customers. Established in United Arab Emirates, Ecube has been successfully delivering leadership, management and softs skills training programs to corporate. Its training titles include situational leadership, time management, stress management, customer service and sales training across the Gulf including Qatar, Oman, Saudi Arabia, Bahrain and Kuwait. Every training session is preceded by a training needs analysis and is followed by measurement of training results.

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