16 May 2024

On reflection decided to invite your competitors to pitch for our business
When we get a statement of this kind from our client, what is the first question that we respond with?"Why?""But why would you do this?"This is quite a poor question to ask because it makes the client justify their decision, drawing out many reasons which were perhaps quite insignificant till now; the why question digs them deeper into their position.A much better question is a ‘How’ or ...